Beyond the Practice™ with Brandi Matthews

Scale your practice to an authentic personal brand that integrates with your life and aligns with your values. Brandi Matthews goes beyond the basics of establishing and building a successful private practice and explores ways to expand your impact beyond the practice including online courses, memberships, speaking, retreats, masterminds, writing, podcasting, and more. As an attorney (since 2010) and family therapist (since 2005), she understands both the complexity and importance of successfully integrating our personal and professional lives to create alignment without subscribing to the compartmentalizing notion of ‘work-life balance.’ She dives deep into all aspects of your life and your practice--from online income, passive income, and profitability to relationships, family life, and emotional wellbeing--because your personal, emotional, and relational health are intimately related to your business. This podcast is for therapists, attorneys, coaches, healthcare professionals, and other entrepreneurial professionals who want to live their best life while making a positive impact in the lives of others. Subscribe now to start expanding and improving your life and your business beyond the practice!

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Beyond the Practice™ with Brandi Matthews

#7: Are You Building a Business or a Brand?

March 19, 2020 • Brandi Matthews • Episode 7

In this episode, Brandi Matthews discusses the difference between building a brand versus building a business. And debunking the notion about creating a perfect image of your brand based only on colors and fonts. And why you should strive to create a values-based personal brand.

Why you should think about your business as a baby. [1:55]
Building a business versus building a brand. [4:33]
What does building a personal brand means to a therapist and why it is very important. [5:27]

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