#7: Are You Building a Business or a Brand?

In this episode, Brandi Matthews discusses the difference between building a brand versus building a business. And debunking the notion about creating a perfect image of your brand based only on colors and fonts. And why you should strive to create a values-based personal brand. 

• Why you should think about your business as a baby. [1:55] 
• Building a business versus building a brand. [4:33]
• What does building a personal brand means to a therapist and why it is very important. [5:27]  

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